As car buyers try to make a purchase before tariffs increase prices, carmakers look to soften the long term impact.
A sales rush in March has not abated now that we’re well into April. The vehicles being sold now have not yet faced any tariffs, and Chrysler brand chief Chris Feuell says they’re doing what they can to mitigate the long-term impact.
“We have been in daily discussions with the White House regarding the tariffs and the roles and alternatives that we can contribute to improve the overall content of the vehicles and try to mitigate the tariff exposure,” Feuell said.
One tactics some manufacturers are using is to hoard a large supply of parts that will later cost more to import.
Feuell’s boss, Stellantis Chairman John Elkin, says the combination of tariffs and stricter emission rules puts the entire auto industry at risk.
